# APO Group

> Revenue growth for a global PR service.

- Author: Peter Balog (https://peterbalog.com/)
- Kind: Client work
- Client: APO Group
- Year: 2023
- Result: +70% revenue
- Published: 1 January 2023
- Updated: 5 November 2026
- URL: https://peterbalog.com/projects/apo-group

## In short

Content for APO Group, a press release distribution service for Africa and the Middle East. Revenue for the service grew 70%.

APO Group distributes press releases across Africa and the Middle East. The content had to explain a complex service and turn readers into buyers.

> “Everything was designed in a way that prioritized value generation.”
> Nicolas Pompigne-Mognard, Founder, APO Group

## Result

Revenue for the service grew 70%.