Peter Balog
Client work · APO Group

APO Group

Revenue growth for a global PR service.

By · Published · Updated

+70%revenue
In short

Content for APO Group, a press release distribution service for Africa and the Middle East. Revenue for the service grew 70%.

APO Group distributes press releases across Africa and the Middle East. The content had to explain a complex service and turn readers into buyers.

“Everything was designed in a way that prioritized value generation.”

Nicolas Pompigne-Mognard, Founder, APO Group

Result

Revenue for the service grew 70%.

  • PR
  • B2B
  • content strategy
Peter Balog Digital creator. Ten years in content: writer, SEO, marketing manager, fractional CMO.

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